Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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please provide explaination as to whyy the other options are incorrect. thank you

After years of struggling, Marc's beach shop was a raging success. Tourism has been
flourishing and Marc's has been busy. Many days, it's all he can do to keep his head
above the crowds. What type of pricing method should he utilize during this busy
time to maximize profit?
O EDLP Pricing Strategy
O Keystone method
OCompetition-oriented
Demand-oriented
OCost-oriented method
టక క
Transcribed Image Text:After years of struggling, Marc's beach shop was a raging success. Tourism has been flourishing and Marc's has been busy. Many days, it's all he can do to keep his head above the crowds. What type of pricing method should he utilize during this busy time to maximize profit? O EDLP Pricing Strategy O Keystone method OCompetition-oriented Demand-oriented OCost-oriented method టక క
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