The first stage of the consumer decision process is ________. Select one: a. Alternative evaluation b. Problem recognition c. Postpurchase behaviour d. Information search

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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The first stage of the consumer decision process is ________.
Select one:
a. Alternative evaluation
b. Problem recognition
c. Postpurchase behaviour
d. Information search
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