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- 1. The combination of system, people and processes designed to collect, sort, analyze and present information for marketing purposes is called: a. Management Information System b. Management Intelligence System c. Marketing Information System d. Marketing Intelligence SystemYou are approached by the marketing director of a local company, who believes that he has devised a foolproof way to measure customer satisfaction. He explains his scheme as follows: “It’s so simple that I can’t believe that no one has thought of it before. I just keep track of the number of customer complaints for each product. I read in a data mining book that counts are ratio attributes, and so, my measure of product satisfaction must be a ratio attribute. But when I rated the products based on my new customer satisfaction measure and showed them to my boss, he told me that I had overlooked the obvious, and that my measure was worthless. I think that he was just mad because our bestselling product had the worst satisfaction since it had the most complaints. Could you help me set him straight?” Who is right, the marketing director or his boss? If you answered, his boss, what would you do to fix the measure of satisfaction? What can you say about the attribute type of the original…The BIR need to assess a taxpayer for payment of taxes Group of answer choices True False
- Explain the following based on CRM – Customer Relationship Management The customer is always right Interface of retaining current customers and gaining new customers CRM’s important function of follow-up with customers CRM’s role in Sales Forecasting Importance of Safety StockRelated Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall…
- Tsinelas Corporation compares its standing to its strongest rival in the footwear industry. Tsinelas Corporation is performing. a. Cross Sectional Analysis b. Benchmarking c. Industry Analysis d. Technical AnalysisChina is one of the biggest manufacturer in the world and also a good example of producing expanded product which are highly available and affordable to consumer in the market. This is an example of Marketing orientation known as: Group of answer choices a. marketing concept b. selling concept c. marketing management concept d. production conceptA Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
- THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplaceWhich of the following is not a part of marketing feasibility? a. SWOT analysis b. Competitive advantage c. 4 Ps d. Raw materials needed for the businessPercentage of sales obtained from new products & services is a performance indicator to measure the: 1.financial perspective 2.intrnal process 3.customer perspective 4.innovation and growth perspective