Suppose that you are an analyst developing a new executive information system (EIS)intended to provide key strategic information from existing corporate databases to seniorexecutives to help in their decision making. What methodology would you use and Why?

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.