Answered: S.O Strategies S.T Strategies W.O…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:SWOT ANALYSIS MATRIX BUSINESS: Reis Decaf Reis Decaf is a rice coffee product created from burned, toasted rice that has no caffeine. We come up with the products that students and educators would like as our staff considers many different things to create. A coffee that won't subject anyone to the negative health impacts of caffeine-containing drinks. Even if it's just a modest modification or eff we also want it to come in eco-friendly packaging that can be planted to lessen the usage of plastic. Opportunities 1. Growing health trend in the food industry 2. Growing health trend in the food industry 3. Promotional campaigns Threats 1. Competitor's products 2. Emerging new entrants and established competitors in the industry 3. Hesitant people such as those who are not convinced and/or not liking the idea of rice- based coffee Strengths Weakness 1. Healthy and has no 1. The paper packaging caffeine which is perfect might get wet during the for everyone, especially rain, resulting in fot the health-conscious | destroying the whole customers. product 2. Its made from rice which will add up to customer's curiosity 3. The uniqueness which contributes to its competitive advantage S.O Strategies S.T Strategies 2. Lesser brand awareness as the business is still new in the market 3. Many are not aware of rice coffee W.O Strategies W.T Strategies

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