QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a surve revealing one's clients to the respondents
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- QUESTIONProvide a comprehensive evaluation of the characteristics and limitations associated withthe use of a survey method for a market research study17 develop a research plan will not be the correct answer, Please answer in ABCD formatWhen conducting a descriptive research study attempting to understand what features were most important to automobile consumers, Gary's Research Company used a(n) survey questionnaire, containing closed-end questions, with a discrete set of response alternatives. O structured O secondary data O geodemographic O open-ended unstructured
- Determine whether the source given below has the potential to a bias in a statistical study A certain medical organization tends to oppose the use of meat and dairy products in our? diets, and that organization has received hundreds of thousands of dollars in funding from an animal rights foundationSyndicated sources collect data for marketing research problems specific to individual clients. TRUE OR FALSE40 - Which of the following is an example of secondary marketing research data? Observation of shoppers in a grocery store Mail surveys Telephone surveys United States Census data
- 2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sizes O Poor data analysis O The economic or political agenda of the association
- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationAn ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions: A vague questionnaire item A double-barreled question, and A subjective question In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers. Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.Two surveys were conducted to measure the effectiveness of an advertising campaign for a low-fat brand of ice cream. In one of the surveys, the interviewers visited the home and asked whether the low-fat brand ice cream was purchased. In the other survey, the interviewers asked the person to show them the ice cream container when the interviewee stated he or she had purchased low-fat ice cream. a. Do you think the two types of surveys will yield similar results on the percentage of households using the product? b. What types of biases may be introduced into each of the surveys?