Question 2- Fill-in the blanks with terms from the list below. Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers A. The most basic characteristic used to describe the different types of retailers is their.............. B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses. C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA. D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sale
Question 2- Fill-in the blanks with terms from the list below. Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers A. The most basic characteristic used to describe the different types of retailers is their.............. B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses. C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA. D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sale
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 2- Fill-in the blanks with terms from the list below.
Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers
A. The most basic characteristic used to describe the different types of retailers is their..............
B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses.
C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA.
D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sale
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