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- Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).19 - Which of the following is the problem of a firm's lack of performance standards? a) Performance results are mixed. B) It is difficult to determine the timing of the performance. NS) Performance criteria are compared. D) It remains unclear on what basis the performance will be evaluated. TO) The situation arises as to who will measure performance.Match the following: 1. Reposition a product - 2. Marketing a product - 3. Scheduling production- 4. Modifying plant and equipment- 5. Raising money and paying debt- 6. Inventing a new product- A. Action steps include:Research the opportunity in the segment in the CourierSelect appropriate product attributes - Performance, Size, MTBFDisplay the R&D worksheet.Enter the product attributesNote the R&D completion dateDisplay the Production worksheetOrder capacity and automation (optionally, wait a year)Display the Finance worksheetFund the plant with stock and bond issuesSave the decisions B. Action steps include:Research the competitive environment in the CourierDisplay the Marketing worksheetEnter decisions for Price, Promotion and Sales BudgetsObserve the decision impact upon the computer's forecastDevelop a worst case estimate for demandEnter your worst case estimate for in the sales forecastSave the decisions C. Action steps include:Estimate peak demand…
- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…Analysis of Journal Article: Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844. Q1 Provide an evaluation of the strengths of Fergnani’s article (100words) Q2 Provide an evaluation of the weaknesses of Fergnani’s article (100words) Q3 In your view is foresight and scenario planning a useful tool for businesses to use in practice, can you identify any limitations, or issues with foresight and scenario planning for businesses, ie: for firms in particular industries, markets or macroeconomic conditions. (300words)1. How does a feasibility report differ from a justification report. 2. What is problem factoring.
- 6. Which of the following is not a major consideration when assessing business requirements for IT initiatives? A. Complementary business process changes B. Potential technological solutions c. Gaps in performance indicated by the strategy map D. Project risksBusiness Performance Management (BPM) can be seen to be the convergence of Corporate Strategic Planning and Business Intelligence (BI). a) Provide an overview of the key steps within a Corporate Strategic Planning process, identifying any strategic planning techniques that could be employed. b) Describe a suitable BI system that could be used directly by a senior manager to monitor company progress towards achievement of its corporate strategic plan.Suppose you are invited for consultation of developing and managing “FoodPanda Replica” for local market in Local City of Pakistan i.e Multan. If Prototype is successful you have to replicate this model in major cities of Pakistan. Your main targets are to guide for complete process (after learning through all the lectures of ASE Covered so far) from idea to implementation. So far this you have access of all type of requested resources (development + Non-Development) but at the end of TSP Launch Process, team must be act as well jelled team and it must have to deliver what commits for developing successful Prototype. Your Tasks are as following Identify all the stakeholders involved Determine How many and what type of meetings you have to call start to end of the process Define Goals for required meetings with agenda with all necessary stakeholders which are required for that particular meeting Define Quality standards for each step which you can measure to check quality of…
- Please help with correct answers in details: step by step as last submission were given incorrect answers A statistical program is recommended. The quarterly sales data (number of copies sold) for a college textbook over the past three years follow. Quarter Year 1 Year 2 Year 3 1 1,690 1,800 1,850 2 940 900 1,100 3 2,625 2,900 2,930 4 2,500 2,360 2,615Q: Write five recommendations for someone who wants to start his/her own business?Q: Write a summary about any existing company showing the main issues (it can be an international or national company).3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.