Course Name: Advertising, MCQ Types QuestionsQuestion-01: Social media and traditional media are most alike in which regard? Select one: Neither function in online settings. Social and traditional media are not alike in any way. Social and traditional media include only one channel and one vehicle within that channel. Social and traditional media include several channels, and within each channel there are specific vehicles Both are only used online. Question-02: The marketing communication process really begins when the audience acts on the marketer’s message. Action usually occurs at the end, as a result of communications. The marketing communication process really begins with identifying the audience that will be the focus of the firm’s advertising and promotional efforts. Select one:TrueFalse Question-03: Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?Select one: The products from a social media plan endure longer than products from a traditional advertising campaign The social media plan doesn’t necessarily have a start and stop date More media are involved in a social media plan A social media plan is less expensive than a traditional advertising campaign and this Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.Select one:True False Question-05: One of the main differences between a blog and traditional online news media is thatSelect one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand imageSelect one:True False 7.) Which of the following statements is true of online advertising in social media?Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media advertising is universally accepted in all organizations Marketers advertise in social media as a means of deepening relationships with customers. There is hard evidence supporting the effectiveness of social media advertising. 8.) Concept and communication tests take place during the final stages of the advertising development process.Select one:True / False 9) Advertising is NOT a part of the communication process. Select one: True / False 10.) Social media advertising is helpful to brand managers because consumers are __________. Select one: active receivers who send user generated content to both friends and advertisers traditional consumers who buy products in retail stores captive receivers who buy products online traditional receivers who browse products online end-receivers who buy products online 11) Which of the following statements about marketing and IMC plans is NOT necessarily true? Select one: The IMC plan is developed similarly to the marketing plan and often uses its detailed information The marketing objectives in the marketing plan should be reproduced as communication objectives in the IMC plan The marketing plan specifies the roles advertising and other promotional mix elements play in the overall marketing programe The first step in the IMC planning process is to review the marketing plan 12.) Which of the following statements about integrated marketing communications (IMC)is FALSE?Select one: IMC refers to the strategic, coordinated use of promotion to create one consistent message. IMC takes a 360-degree view of the customer. IMC reduces costs and increases efficiency because it can reduce or eliminate redundancies and waste. The role of mass television advertising is growing more important to IMC strategy. The key to IMC is consistency and uniformity of message across all elements of promotion. 13) Noise may occur during the encoding of a message. Select one:True / False 14.) In terms of the application of the human communication process to advertising, the restaurant owner who read all of the copy in an ad for the international trade show for people in the food and drink industry would be a(n):Select one: medium. encoder. source. channel receiver. 15.) In the context of the communications process in advertising, problems of literacy, media availability, and types of media create challenges in the communications process at the _____ step.Select one: decoding message channel selection message selection encoding feedback

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Course Name: Advertising,    MCQ Types QuestionsQuestion-01: Social media and traditional media are most alike in which regard? Select one: Neither function in online settings. Social and traditional media are not alike in any way. Social and traditional media include only one channel and one vehicle within that channel. Social and traditional media include several channels, and within each channel there are specific vehicles Both are only used online. Question-02: The marketing communication process really begins when the audience acts on the marketer’s message. Action usually occurs at the end, as a result of communications. The marketing communication process really begins with identifying the audience that will be the focus of the firm’s advertising and promotional efforts. Select one:TrueFalse Question-03: Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?Select one: The products from a social media plan endure longer than products from a traditional advertising campaign The social media plan doesn’t necessarily have a start and stop date ​More media are involved in a social media plan A social media plan is less expensive than a traditional advertising campaign and this   Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.Select one:True  False   Question-05: One of the main differences between a blog and traditional online news media is thatSelect one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid   6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand imageSelect one:True False 7.) Which of the following statements is true of online advertising in social media?Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media advertising is universally accepted in all organizations Marketers advertise in social media as a means of deepening relationships with customers. There is hard evidence supporting the effectiveness of social media advertising. 8.) Concept and communication tests take place during the final stages of the advertising development process.Select one:True / False 9) Advertising is NOT a part of the communication process.   Select one:  True   /   False 10.) Social media advertising is helpful to brand managers because consumers are __________.   Select one: active receivers who send user generated content to both friends and advertisers traditional consumers who buy products in retail stores captive receivers who buy products online traditional receivers who browse products online end-receivers who buy products online  11) Which of the following statements about marketing and IMC plans is NOT necessarily true? Select one: The IMC plan is developed similarly to the marketing plan and often uses its detailed information The marketing objectives in the marketing plan should be reproduced as communication objectives in the IMC plan  The marketing plan specifies the roles advertising and other promotional mix elements play in the overall marketing programe  The first step in the IMC planning process is to review the marketing plan 12.) Which of the following statements about integrated marketing communications (IMC)is FALSE?Select one: IMC refers to the strategic, coordinated use of promotion to create one consistent message. IMC takes a 360-degree view of the customer. IMC reduces costs and increases efficiency because it can reduce or eliminate redundancies and waste. The role of mass television advertising is growing more important to IMC strategy.  The key to IMC is consistency and uniformity of message across all elements of promotion. 13) Noise may occur during the encoding of a message. Select one:True / False  14.) In terms of the application of the human communication process to advertising, the restaurant owner who read all of the copy in an ad for the international trade show for people in the food and drink industry would be a(n):Select one: medium. encoder. source. channel receiver.  15.) In the context of the communications process in advertising, problems of literacy, media availability, and types of media create challenges in the communications process at the _____ step.Select one: decoding message channel selection message selection encoding feedback

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