Case study Q1. (i) Refer to The Situational Model of Leadership and explain how Amanda may engagethe Model to improve her leadership skills?Q1. (ii) Outline and discuss the two (2) most suitable leadership style/s in the Situational Modelfor Amanda to effectively manage the following:a) the Task Needs; andb) the People Needs (relationship)in the Commercial and Business Development, and Administration Departments?Q1. (iii) Define Leadership and explain how Amanda should engage the four (4) ContemporaryLeadership Approaches? Amanda Cruz is a graduate in Electrical Engineering from UWI. Amanda was recently promotedto the post of Vice President (VP), Operations Division at T&TEC. The Operations Divisionco-ordinates various departments to ensure the efficient administration of accounts andtransactions relating to the provision of electricity and customer relations. It also performs theinformation technology function and is the procurement hub for electricity components. TheDivision consists of the Commercial, Metering, Information Systems, Supplies Departments,Business Development and Administration Department, and Corporate CommunicationsDepartment. After one year of tenure in the position of VP, Amanda recognized that she hadmade little progress in reducing the considerable inefficiency in the Operations Division. Sheaccepted the fact that that her past training and work experience were of a technical nature withlittle exposure to leadership techniques for successfully leading the Operations Division. In thisregard, Amanda decided to research literature published on the subject of leadership and soonrealized that there are differences in leadership styles. She was confused further when she readthat leadership can be seen as a relationship between a leader and a follower and that themanagement of situational factors might play a role in determining her effectiveness as VP. Inaddition, Amanda is also concerned about the ability and readiness displayed by the ManagerCommercial, who lacks confidence and to whom she is often required to provide clarification; aswell as the Manager, Business Development and Administration who leads a team in whichindividuals at the strategic and tactical levels are able to do the job but they require closesupervision. To this extent, Amanda is required to transform the task and people needs in thesetwo Departments if she is to achieve a turnaround position in the Operations Division.

Individual A has recently been promoted to the post of vice-president. After her one-year tenure in…

Answered: Q1. (i) Refer to The Situational Model…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

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“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” What would you advise Lara to do if she asked you…
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