Pricing approach Odd-even pricing will be used. And it always must be above market price.   Adjustments: Quantity Discounts – For retailers when we have some kits that are about to expire. Trade Discounts (Wholesalers and Retailers) Promotional Allowances to reduce price of the product to retailers so that they include it in their catalogs, and we sell more overall)   And will the price change over time? If so, how? (Since it is ramen, It doesn’t have seasonal changes, but if there’s a price change possibility, please include)   And any other things that can be done with the 'price'. And how we back it up with something reasonable

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For a marketing project, I am working on manufacturing and selling product (Ramen). I must write about ‘PRICE’ for the product we make. Following are the details which I should include. I have required a detailed explanation about how price affects and the changes based on the following information. (Include all information together and a long explanation)

 

Our product is a premium grocery item, and we want to be perceived as a high-quality brand.

 

The price for a single serving is $6.99

Price for 4 servings - 17.99

(Above market price)

 

Pricing approach

Odd-even pricing will be used. And it always must be above market price.

 

Adjustments:

Quantity Discounts – For retailers when we have some kits that are about to expire.

Trade Discounts (Wholesalers and Retailers)

Promotional Allowances to reduce price of the product to retailers so that they include it in their catalogs, and we sell more overall)

 

And will the price change over time? If so, how? (Since it is ramen, It doesn’t have seasonal changes, but if there’s a price change possibility, please include)

 

And any other things that can be done with the 'price'. And how we back it up with something reasonable..

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