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Please help me make a competitive product analysis of competing, substitute products for the Business Glacier Express.
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- There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.How can Competitive pricing, website traffic and gross profit be used to measure the success of the a new clothing store.Discuss how are the characteristics and marketing needs of the product and service they selected similar
- choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…Can you create a Quantitative Strategic Planning Matrix (QSPM) for a travel agency which offers an all in one package. Accomodation, excursions and car rentals.Describe the features of each product/service listed below and then create a benefit statement for each that you would use as a selling points. Product A. Home pick-up/delivery, dry cleaning and laundry services B. Screen projector cover for smartphones
- Identify the most relevant competing products and cereal brands of Special K. Then, please provide some justification for why Special K represents the mostrelevant competing products.Marketers are of the view that "Designing a service is difficult from designing a product". Explain this statement in reference to a product and service development processdiscuss potential target market of food panda and marketing mix of food panda? ( in brief )
- Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.