Peruse the business group listings for 3M Company shown as follows and listed at its investor relations site (investors.3m.com). How would you characterize the company’s corporate strategy? Related diversification, unrelated diversification, or a combination related-unrelated diversification strategy? Explain your answer. Consumer Products—for the home and office including Post-it (R) and Scotch (R) Transportation and Electronics—automotive and aerospace films and tapes; electronics assembly solutions Health Care—filtration systems, wound care products, dentistry products, health care software solutions Safety and Industrial—abrasives, adhesives, specialty materials, and filtration systems, safety and security products

Peruse the business group listings for 3M Company shown as follows and listed at its investor relations site (investors.3m.com). How would you characterize the company’s corporate strategy? Related diversification, unrelated diversification, or a combination related-unrelated diversification strategy? Explain your answer. Consumer Products—for the home and office including Post-it (R) and Scotch (R) Transportation and Electronics—automotive and aerospace films and tapes; electronics assembly solutions Health Care—filtration systems, wound care products, dentistry products, health care software solutions Safety and Industrial—abrasives, adhesives, specialty materials, and filtration systems, safety and security products

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 3SC

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