Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary. advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective. [John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive. The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.]

Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary. advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective. [John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive. The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.]

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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