Notifications U My solutions Expert Q&A Home Chegg Time Left: 00:09:08 Student question The table below summarizes September 20223 financial performance by two market segments. The dates highlighted in orange indicate occupancy higher than 90%. Please find the correct statement about the data analysis based on the table. Market segment 1 shows pattern of peak on Weekdays. Market segment 2 shows a pattern of peak on Weekends. Based on the demand pattern, Market Segment 2 could be leisure travelers. Most guests in the market segment 2 are less price sensitive than those in the market segment 1 Market Segment 1 Room Revenue Segment 2 Room Revenu Room Sold Fri 9/1/23 93% 297.6 84,504 16 297.4 89 216 Sat apm 167 97% 309.4 89,738 10 3% 299 A 2.99 300 100% 309.1 92.733 Sun 223 18 6% 198.4 3,571 64,400 218 73% 311.8 67971 Mon 9/4/23 10 S 267.8 2,678 255 266.5 67,946 9521 65 3% 397.8 3,580 300 hand 386.1 115,819 AKA 2 345.1 690 300 100% 292.4 87.706 som 1 333.3 11,333 288 N 322.8 92,969 vam 524 359.7 99,637 295 98% 359.0 105,910 Sat 9/9/23 B Met 397.9 118,176 2 1% 355.1 710 200 100% 397.6 118,887 Sun 9000 08 My 197.8 189 63% 326.0 61.614 6006 315.4 64,977 Man 9/11/23 211.0 351.0 90,909 sow 2468 92,597 O Market segment 1 shows pattern of peak on Weekdays. O Market segment 2 shows a pattern of peak on Weekends. O Based on the demand pattern, Market Segment 2 could be leisure travelers. O Most guests in the market segment 2 are less price sensitive than those in the market segment 1. Exit Start Solving Skip question 3 K
Notifications U My solutions Expert Q&A Home Chegg Time Left: 00:09:08 Student question The table below summarizes September 20223 financial performance by two market segments. The dates highlighted in orange indicate occupancy higher than 90%. Please find the correct statement about the data analysis based on the table. Market segment 1 shows pattern of peak on Weekdays. Market segment 2 shows a pattern of peak on Weekends. Based on the demand pattern, Market Segment 2 could be leisure travelers. Most guests in the market segment 2 are less price sensitive than those in the market segment 1 Market Segment 1 Room Revenue Segment 2 Room Revenu Room Sold Fri 9/1/23 93% 297.6 84,504 16 297.4 89 216 Sat apm 167 97% 309.4 89,738 10 3% 299 A 2.99 300 100% 309.1 92.733 Sun 223 18 6% 198.4 3,571 64,400 218 73% 311.8 67971 Mon 9/4/23 10 S 267.8 2,678 255 266.5 67,946 9521 65 3% 397.8 3,580 300 hand 386.1 115,819 AKA 2 345.1 690 300 100% 292.4 87.706 som 1 333.3 11,333 288 N 322.8 92,969 vam 524 359.7 99,637 295 98% 359.0 105,910 Sat 9/9/23 B Met 397.9 118,176 2 1% 355.1 710 200 100% 397.6 118,887 Sun 9000 08 My 197.8 189 63% 326.0 61.614 6006 315.4 64,977 Man 9/11/23 211.0 351.0 90,909 sow 2468 92,597 O Market segment 1 shows pattern of peak on Weekdays. O Market segment 2 shows a pattern of peak on Weekends. O Based on the demand pattern, Market Segment 2 could be leisure travelers. O Most guests in the market segment 2 are less price sensitive than those in the market segment 1. Exit Start Solving Skip question 3 K
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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The table below summarizes September 20223 financial performance by two market segments. The dates highlighted in orange indicate occupancy higher than 90% Please find the correct statement about the data analysis based on the table. Market segment 1 shows pattern of peak on Weekdays. Market segment 2 shows a pattern of peak on Weekends. Based on the demand pattern, Market Segment 2 could be leisure travelers. Most guests in the market segment 2 are less price sensitive than those in the market segment 1.
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