Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. 500 words
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Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. 500 words
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- Select any one popular TV advertisement for any product/service that you find ethicallywrong/inappropriate/ offensive. Using any one ethical decision making model (threemodels covered in class during session1, chapter 2, or any other model) analyse andexplain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand,section of society involved or targeted eg women, children etc.Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. explain elaboratelySelect any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision-making model (three models covered in class during session1, chapter 2, or any other model) analyze and explain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children, etc.
- Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/offensive. Using any one ethical decision making model analyze and explain ethical issues involved and why they are wrong/inappropriate/offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg. Women/childrenSocial Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1. Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle…?)
- A study on the extent to which television commercials affect the consumers' consumption of the products of a particular food chain. Descriptive research Correlational research Experimental Research Historical quantitative research Causal research4) A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans. A) membership group B) reference group C) status symbol D) subculture E) lifestyle 5) A current trend involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients. A) self-concept B) subculture C) lifestyle D) personality E) life-cycle 6) Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more…The marketing mix does NOT include which of the following? Choose one answer. Product Promotion Delivery of the product d. Social class
- When Carnival published ads to reassure the public that they were fixing problems that led to recent cruise disasters, this was an example of: Group of answer choices proactive public relations reactive public relations push promotion sales promotion When a company aims its marketing at employees to make sure they have the training, motivation and incentives to provide good service, this is called: Group of answer choices external marketing internal marketing marketing myopia social marketingHow do ads turn a human being into an object for possession or consumption?Find and copy or describe an ad or othermarketing message that you think makesunethical use of the perceptual process.Justify your selection