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- What is the purpose of Test Marketing ?Q)Discuss in detail the market segmentation and segmentation basis and levels. Also discuss the product life cycle and new product development strategies with the support of examples.Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Corporate Objective 2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning 9. Objectives of each promotional activity
- (b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.Want to launch a product. Design marketing mix elements to the product you want to launch that you think the company has to consider to launch product.an example of company.s and competitive objectives for a marketing plan of a new product