Many apparel companies expanded into mask production during the pandemic. Now that vaccines are readily available, and places are beginning to drop the mask mandates, these masks are heavily discounted at most retailers, and have been completely discontinued at other retailers. For those firms who are discounting their masks, what must be their estimation of how the price they’re charging relates to AC and AVC? How do fixed costs play into their calculation? At what point would it be more profitable for them to burn the masks than to sell them at a discount?

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