Managing a company's reputation is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.
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Managing a company's reputation is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.
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- Suppose you are a marketing manager at a food company. Your CEO asks you to implement marketing strategies. answer the questions below: Why do you think the company will dispose of some products or markets? Give an exampleLet's pretend you've been tasked with creating a customer-performance scorecard for the toy division of your company in your role as marketing controller. What are three metrics you might use?Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.
- Choose any organization of your own choice and identify the products offered and what are the key components of the marketing environments that affects a firm’s marketing effort. Prepare the report.How can a marketing audit help in identifying gaps in the organization's marketing strategy and customer experience?Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.
- What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan? Please support your responses through examples.In Class, 10–25 Minutes for Teams Assume that you are a marketing consultant employed by a large retail chain that offers consumers products in a number of brick-and-mortar stores and online. The retail organization wishes to increase its loyal customer base by engaging customers through interaction opportunities on social networks. develop a list of at least 10 specific social network activities that will work together to increase customer engagement