Luxuries are non-essential pleasures. Without food, shelter, and water, most people die. Many Americans install indoor plumbing and electricity. Many people need internet access. Must it? What about non-internet users? How will the internet connection requirement affect online company growth?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Luxuries are non-essential pleasures. Without food, shelter, and water, most people die. Many Americans install indoor plumbing and electricity. Many people need internet access. Must it? What about non-internet users? How will the internet connection requirement affect online company growth?

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