is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.   Question 16 options:   a)  ​Trouble-shooting   b)  ​Negotiation   c)  ​Branding   d)  ​Follow-up

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.
 

Question 16 options:

 

a) 

​Trouble-shooting
 

b) 

​Negotiation
 

c) 

​Branding
 

d) 

​Follow-up
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