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in litarature review, discuss the role of maketing in business in details.
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- How does CRM contribute to the enhancement of sales and marketing processes in organizations?How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?How can a seller organization influenceperceptions of a buyer organization?