In a digital era, how does online reputation management play a role in handling customer conflicts and maintaining brand image?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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In a digital era, how does online reputation management play a role in handling customer conflicts and maintaining brand image?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing