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- Ethics Despite best efforts to ensure product safety,products thal pose a danger 10 consumers sometimesreach the marketplace. Al what point should marketers release information about a product's safety 10 thepublic? Hovv should marketers be held accountable iftheir product harms a consumer?Explain what is product placement?2. You are to cite two (2) examples of recent product placements that you have seen on your local television, cableor at the cinema (do not cite examples from the textbook or copy those sourced from the internet).3. Identify and explain two (2) consumer behavior theories that can be applied to explain the use of productplacement by marketers.4. Discuss four (4) argument for marketers’ use of product placement and four (4) argument against marketers’ useof product placement. Your argument should address both practical issues (product sales) and ethical issuessurrounding the use of product placement.A MOV Question 29 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except O be honest. O encourage confidence in marketing systems. O do no harm. O be profitable.
- 1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?S MyPath - Home C n Amazon.com - Onli... 88°F Sunny X Mc Graw Hill Content Question 6 - Marketing Resea X Appeal No. https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... A Booking.com McAfee Security McAfee Security & Amazon.com - Onli... Content G Image result for cur... Marketing Research Assessment i Multiple Choice O data collection problem definition data analysis taking action X plan development 6 To understand which items were most likely to sell from mall kiosks, a company distributed surveys and even held a few focus groups of kiosk shoppers at different malls. The company's actions demonstrate which step of the marketing research process? Module Preview O X Next Help G x | + Save & Exit Sub
- Analyze any modern commercial (made in the last 5 years) please send the link to the video as well 1. What bias is present? 2. What are the inherent values, beliefs, and assumptions associated with the commercial? 3. Why are they included? 4. How do they contribute to the impact of the commercial? 5. What is the ideological message (can be more than one) in the commercial? 6. What are the impacts on the individual? 7. Outline how the use of images, language, symbols, and colour contribute to these messages 8. Outline how the appeal to human needs contribute to these messages 9. Beyond your commercial, how does your commercial shed light on society’s current ideals and/or social practices? 10. What other concepts might influence our interpretation of this article? Are there other social theories/concepts that can be used to further dissect the media piece? 11. Reflect on your strengths and areas of improvement as a media interpreter. How could this analysis process better prepare you…Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/FeminineUsing sostac framework explain (Action) to create a business for soap to use for acne
- (1) Why do credit card companies target studentseven though most of them have little or no income?(2) Would it be wise for a manufacturer that is new toa particular industry (and unknown within it) to investmost of its promotional resources in a pull strategy?Why or why not?Marketing question...Proper analysis of consumer behavior before formulation and implementation of marketing strategy is essential for effective business .. why ?Please ignore the answer adn help me sovle this questions
