Identify and describe the four types of consumers a manager must consider when creating objectives for a sales promotion.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Advertising in U.S. tends to focus on two outcomes:

Identify and describe the four types of consumers a manager must consider when creating objectives for a sales promotion. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing