How the digital economy, particularly mobile shopping, has changed the business of Disney World. Disney World employs MagicBands in an enterprise system (ES). How the Internet and related technologies have aided Disney World in providing better customer service.

How the digital economy, particularly mobile shopping, has changed the business of Disney World. Disney World employs MagicBands in an enterprise system (ES). How the Internet and related technologies have aided Disney World in providing better customer service.

Principles of Information Systems (MindTap Course List)

12th Edition

ISBN:9781285867168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter4: Software: Systems And Application Software

Section: Chapter Questions

Problem 1DQ2

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Concept explainers

Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.

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How the digital economy, particularly mobile shopping, has changed the business of Disney
World.
Disney World employs MagicBands in an enterprise system (ES).
How the Internet and related technologies have aided Disney World in providing better customer
service.

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