How should a sales manager establish criteria forselecting sales personnel? What do you think are thegeneral characteristics of a good salesperson?

Q: What is a good example of the application of the 4 P's in Marketing?

A: Marketing mix is a combination of elements which helps in decision making before launching a product...

Q: . If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? ...

A: The involvement of intermediaries will occasionally result in rise or fall in the operational cost d...

Q: Identify the factors that influence the selection ofspecific market segments for use as target marke...

A: The process of dividing the potential buyers of a product into different categories on the basis of ...

Q: Name the four methods of payment for international shipments. Which method is riskiest for the buyer...

A: Foreign trade is aided and facilitated through financial assistance and suitable transaction terms a...

Q: The first step in the personal-selling process isa. product display.b. prospecting.c. approaching th...

A: Personal selling refers to the selling via a salesperson who keeps the customer engaged and focuses ...

Q: least 300 words Mention at least 3 ways in which you can use social media to foster a “One Coltex” c...

A: Step 1 The following are the three ways by which social media can be used to promote the culture of ...

Q: Why might penetration pricing potentially negatively impact brand image and product positioning in t...

A: Penetration pricing is a strategy in which the price is initially set low to attract customers. The ...

Q: List several characteristics that differentiate transactions involving business customers from consu...

A: Business customers refers to business to business transactions where one business sells to another. ...

Q: T F A systematic program of reinforcement thatencourages desirable behavior is called behaviormodifi...

A: A repetitive stimulation is often done to influence the behaviour of the Individual by modifying the...

Q: What's does the workers owe to the firm from an ethical perspective?

A: The business works in an environment where it analyzes consumer’s needs and fulfills them by supplyi...

Q: Name and describe the major ethical and legalissues that have developed in response to theinternet. ...

A: The prevalence of cyber theft and online crimes has imposed certain providential norms and adherence...

Q: Explain the major components of branding,including brand types, branding strategies, andbrand protec...

A: Branding is a way through which organization communicate about their product and services with the t...

Q: Briefly discuss consultative selling?

A: Any type of transaction which involves exchange of money for goods or service is known as selling. 

Q: What promotion blend would be most appropriate for producers of the following established products? ...

A: Promotion blend or promotion mix is the combination of marketing activities undertaken by companies ...

Q: What is the focus of all marketing activities? Why?

A: Marketing is a business activity which revolves around analyzing the needs of the consumers, as an i...

Q: Define geodemographic segmentation.

A: Geodemographic segmentation is a segmentation technique which is used to classify and characterize n...

Q: What are some advantages and disadvantages of ADVERTISING as a marketing method?

A: Advertising is a paid form of communication in marketing which creates brand awareness about the pro...

Q: Is a personal computer sold at a retail store a consumerproduct or a business product? Defend your a...

A: Business product is a product that is used for the purpose of any business. 

Q: What are the four variables of the marketing mix?Why are these elements known as variables?

A: Marketing mix is a set of tools used by a company to promote its brand, product or service in the ma...

Q: In the context of household decision roles, the roles that relate to tasks affecting the buying deci...

A: Consumer buying decision making is a process that a consumer goes through while taking a purchase de...