How do service organizations make decisions on place and time of service delivery? Give examples to support your points
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How do service organizations make decisions on place and time of service delivery? Give
examples to support your points
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- Discuss the different dimensions of service quality? How do the five dimensions of service quality play a role in customer satisfaction?What dimensions do consumers and business customers use to evaluate service quality? How should mar- keters respond to failures in service quality?Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.
- What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesExplain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanationWhat are the key components of a CRM system, and how do they work together to enhance customer relationships?
- Explain why it is necessary for customer service providers to maintain a positive relationship with both internal and external customers.how do you market a service?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.Do consumers want many add-on services (delivery, installation, repairs), or will they obtain these services elsewhere?