Q: Which elements of the strategic landscape were responsible for Coke and Pepsi’s success and which…
A: Porter's five forces analysis suggests the threat of new entrants as one of the major threats in the…
Q: which orientation would you advise people to avoid and why
A: The marketing management orientation is the approach that a company executes to satisfy the…
Q: Describe the external environment facing global marketers.
A: Every business is influenced by number of factors in its environment. These factors are known as…
Q: Outline the five major steps in the target market selection process.
A: A firm only chooses some segments for which the products will be provided and that chosen segments…
Q: Analyze the components of the consumer decision-making process
A: Consumer behavior states about attitude of customers which is formed based on various factors from…
Q: Describe ethical behavior in business
A: Business creates value for customers and shareholders. Shareholders will receive profits and…
Q: Identify methods of international market entry
A: Any marketing effort that occurs across borders is referred to as international marketing. Because…
Q: State the two main complaints of U.S. advertising.
A: Marketing helps the company to create customers and brand value. It helps to create various…
Q: What is the function of the World Trade Organization (WTO)?
A: The world trade organization provides a platform to negotiate trade agreements and resolve trade…
Q: Can you see any differences between this interview situation and the environment of a salesperson…
A: A job interview is some what similar to a sales man who is involved in selling products while…
Q: Discuss consumer misbehavior
A: Customer- Consumers are the individuals and companies that buy products and services from another…
Q: Identify and understand the social factors that affect consumer buying decisions.
A: Consumer buying decision implies entire procedure which make them to land on the most suitable and…
Q: Explain how situational influences may affect the consumer buying decision process.
A: The procedure by which customers analyse their options before making a purchase is known as the…
Q: a) How would you use personality theories to understand brand personalities of Apple watch? Compare…
A: Personality of an individual is defined as repeated behavior that the individual shows and the…
Q: What is contract manufacturing?
A: Manufacturers obtain raw materials from the dealers. They then perform the different production…
Q: Explain market opportunity analysis (MOA)?
A: For an organization, it is highly s to significant to analyze the market trends within a particular…
Q: Provide an example of a company's Matrix of Corporate Social Responsibility
A: The matrix of Corporate Social Responsibility comprises of four quadrants. Each quadrant has…
Q: What are the categories of situational factors that influence consumer buying behavior? Explain how…
A: The consumer decision-making process is the process through which customers weigh their options…
Q: List the basic elements involved in developing a global marketing mix.
A: Marketing helps to create exchange with customers. Every company will create products and services…
Q: What is culture? How does it affect a person’s buyingbehavior?
A: Culture is among the foremost essential concepts in society since analysts know how valuable it's…
Q: Identify the major segmentation variables.
A: Market segmentation is a technique used by marketers to determine where consumers are most…
Q: Why do buyers involved in straight rebuy purchasesrequire less information than those making…
A: A straight rebuy is a purchasing arrangement in which a firm reorders the same items from the same…
Q: What are the primary concerns of business customers?
A: Business customers are the customers who buy various raw materials, equipments, machineries and…
Q: What is meant by marketing–communications mix?
A: The marketing mix consists of the four Ps: price, product, promotion, and place. However, in today's…
Q: What are the categories of situational factors that influence consumer buying behavior? Explain how…
A: Consumer purchasing behaviour: It illustrates the decisions made by buyers before purchasing a…
Q: State the steps of the personal selling process.
A: Personal selling is a promotion tool in which the marketers use the human resource (the "business…
Q: How will NAFTA affect marketing opportunities forU.S. products in North America (the United…
A: Every nation is best in few things due to its strength and natural resources. For example Arab…
Q: Which one would be an "upstream partner" of Coca-Cola Company? O a. supermarkets O b. individual…
A: Distribution chains and channels are useful for business to get network for dissemination of its…
Q: What is meant by integrated marketing communications?
A: Integrated marketing communications (IMC) is a strategy for providing consumers with an uniform and…
Q: Describe how digital media affect the four variables of the marketing mix.
A: The marketing mix consists of the four Ps: price, product, promotion, and place. However, in today's…
Q: Explain the benefits of competitive advantage?
A: Acompany is an entity which will create value for customers and shareholders. The shareholders will…
Q: Explain General Agreement on Tariffs and Trade (GATT)?
A: The GATT was created to formulate rules for the purpose of ending or limiting the most costly and…
Q: You are the marketing manager of the LIC of India. Once your corporation enjoyed monopoly in life…
A: Life Insurance Corporation is a statutory corporation which is headquartered n Mumbai. This is in…
Q: What is selective exposure? Why do people engage in it?
A: As per the selective process theory, consumers would prefer messages and the media that go along…
Q: What is meant by the term "data warehousing," and how does this concept contrast with that of a…
A: Background: 1960- Dartmouth and General Mills in a joint research project, develop the principles…
Q: What is a cash cow?
A: The cash cow is one of the four groups within the Boston Consulting Group (BCG) growth matrix,…
Q: What is a marketing information system, and whatshould it provide?
A: Marketing is very important in business. Firms of various products and services use marketing, to…
Q: Discuss how aspects in this course will be beneficial to you in your chosen/desired career.
A: There are various aspects which can be helpful in our chosen/desired career: Analytical thinking :…
Q: Describe the types of consumer decision making and the level of involvement.
A: Decision-making describes the choice of a certain course of action from several options to reach the…
Q: Identify and describe four major categories of variablesthat can be used to segment con-sumer…
A: Customer is a person who will take part in the exchange with the company. Every customer will have…
Q: What is the rfm model.
A: RFM Model is used in Modern customer relationship management. It means Recency, Frequency and…
Q: Identify the stages of the business buying decision process. How is this decision process used when…
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
Q: Describe the important factors that marketers shouldanalyze to evaluate market segments.
A: Market segmentation is the process of identifying particular groups of customers in order to tailor…
Q: Describe the variousforms of consumer misbehavior.
A: Consumer misbehavior has substantial financial and societal effects, therefore efforts to manage it…
Q: Which are the Five conditions of exchange?
A: The significance of this method of thinking about marketing is that you can forecast and improve the…
Q: Explain Sales support personnel.
A: Personal selling is most critical but effective tool of marketing promotion for the business. It act…
Q: How do roles affect a person’s buying behavior? Provide examples.
A: The position of a customer in the societal framework influences his buying pattern. His buying…
Q: What is International Monetary Fund (IMF)?
A: Marketing management is the management that applies to a marketing environment where it is mainly…
Q: Describe the five steps in the marketing researchprocess
A: Interviewing potential customers to create the new product viability is known as market research. A…
Q: Identify consumer and marketer reactions to the state of the economy.
A: The marketing environment consists of internal factors(employees, customers, competitors, retailers…
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