How can the following help an organization maintain a strong competitive edge? Strong marketing team Regular professional development Good working relationships with stakeholders
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How can the following help an organization maintain a strong competitive edge?
Strong marketing team
Regular professional development
Good working relationships with stakeholders
Step by step
Solved in 2 steps
- Activity I Comprehension Check Read and analyze the following Marketing situation 1. The general manager of a new Asian hotel is considering a strong push into the incentive travel market directed toward regional business houses. He wonders whether the market will grow and whether it will behave like the American market, where incentive travel is an important concern of many major hotels. However, he is also aware that a recent speaker at a conference in Hong Kong suggested that the profitability of such business is low. The General manger wonders whether Asian business would indicate a growing interest in travel incentives.Define what are the functions of the following: Management Team Financial Management Production Process Marketing ProgramHow do stakeholders determine what are viable sources of information regarding organizational effectiveness for those organizations with which they are involved? Explain.
- company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities. Company is conducting a: Choices: Marketing Environmental Scanning SWOT Analysis Situation AnalysisHow can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?41-The managerial and social process by which customers obtain what they need and want through creating and exchanging products and value with others refers to which of the following? Competitive advantage Human Resource Management Consumer behaviour Marketing
- How is the grapevine illustrated in this case?A company using the system to determine a specific profitable segment of customers, is seeking the strategy of: * Product differnetiation Low cost leadership Focus on market niche Strengthen customer intimacyExplain all options A primary activity of an organization according to the value chain is that of ________. Multiple Choice human resources management recruitment and remuneration management supply chain management organizational development management
