good way to find out what customers want. 2. Marketing research tells companies how satisfied or dissatisfied their customers are. 3. Marketing research can help companies take advantage of marketing opportunities. 4. Marketers can use surveys to help them make better decisions. 5. Marketers can use research to help them spot trends. 6. Technology allows marketers to track customer buying behavior 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. 8. Some people like to receive marketing materials that target their specific needs. 9. There are ethical and legal issues involved in gathering marketing research data. 10. Gathering large amounts of data causes concerns about privacy. 11. Theft of customer data is becoming more and more common. 12. Some companies pay people to write favorable product reviews online.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
| Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
|---|---|---|---|---|
| 1. |
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| 2. Marketing research tells companies how satisfied or dissatisfied their customers are. | ||||
| 3. Marketing research can help companies take advantage of marketing opportunities. | ||||
| 4. Marketers can use surveys to help them make better decisions. | ||||
| 5. Marketers can use research to help them spot trends. | ||||
| 6. Technology allows marketers to track customer buying behavior | ||||
| 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. | ||||
| 8. Some people like to receive marketing materials that target their specific needs. | ||||
| 9. There are ethical and legal issues involved in gathering marketing research data. | ||||
| 10. Gathering large amounts of data causes concerns about privacy. | ||||
| 11. Theft of customer data is becoming more and more common. | ||||
| 12. Some companies pay people to write favorable product reviews online. |
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