Give a brief explanation for each answer i) Behavioural or pure science research. ii) Academic or applied research. iii) Micro or macro research. iv) Quantitative or qualitative research
Give a brief explanation for each answer i) Behavioural or pure science research. ii) Academic or applied research. iii) Micro or macro research. iv) Quantitative or qualitative research
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- a) Considering a research tittle you have formulated, indicate with regard to research type, what study will yours be with respect to the following classifications; Give a brief explanation for each answer i) Behavioural or pure science research. ii) Academic or applied research. iii) Micro or macro research. iv) Quantitative or qualitative research
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