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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Q1.In Facebook Advertising, generally speaking, photo posts see much higher engagement than text posts. An eye-catching photo (or illustration or info graphic, we're not picky!) is a great way to catch the attention of a potential customer scrolling through their news feed. Video posts see even higher engagement rates than photo posts do. Whether it's for a short-and-sweet video announcement or a longer, artfully shot vid with a narrative, video can be incredibly compelling..A link post is a post that shares a URL with your followers. Just paste a link into the composition box, and a preview of the website will automatically preview. From the above set of information, which according to you is the most effective way of promotion of the brand on Facebook and Why? Explain with a help of a live example.

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