A. Marketing EnvironmentMarketing Technology CrowdfundingIf you have a great product idea but no money, never fear, there's Kickstarter, an onlinecrowdfunding site. Founded in 2008, Kickstarter enables companies to raise money frommultiple individuals and has helped launch more than 60,000 projects. Pebble TechnologyCorporation created a "smart" wristwatch called Pebble, which works with iPhones orAndroid phones, but didn't have the funding to produce and market the device. So youngCEO Eric Migicovsky turned to Kickstarter for crowdfunding. His modest goal was to raise$100,000, but the company raised $1 million in only one day and a total of $10.27 million injust over one month! Nearly 70,000 people preordered the $115 watch, and Pebble now hasto deliver on the promise. Kickstarter takes a 5 percent fee on the total funds raised andAmazon Payments handles the processing of the funds. Kickstarter charges pledgers' creditcards and the project creator receives the funds within only a few weeks. The JOBS Actlegislation signed into law in 2012 provides a legal framework for this type of financing,which is expected to grow even faster as a result. However, Kickstarter and similar sitesdon't guarantee that the projects will be delivered as promised, and some people areconcerned that crowdfunding will beget crowdfrauding.Find another crowdfunding site and describe two projects featured onthat site.

Organisation need funds to start up and carry on with their business operations. Some organisations…

Answered: Find another crowdfunding site and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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I thought the biggest challenge that Chase Sapphire faced was their initial audience targeting. Social media is one of many tools that could have been utilized. They marketed their Reserve Card to a wide range of consumers that were not all well suited for the product, or just wanted it for the incentives. Those customers will need to be converted to one of Chase Sapphire’s other cards that better match their needs. Chase Sapphire needed to build brand loyalty to convert those consumers, so they do not close their accounts or go dormant. My recommendation had two parts. The first part was to create a customer profile for each card and evaluate the first 3-6 months of new Reserve card holder’s spending. Through this they would be able to categorize the consumer and see which card is right for them based on their spending habits, payments, and industry categories of spending. This leads into the second part of my recommendation. This was to invest in their customer service call center…
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Find another crowdfunding site and describe two projects featured on that site.