Excel Enterprises uses a website, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices in design and tone. integrated marketing communications, all these different brand contacts maintain O a. creativity O b. consistency O c. variety O d. simplicity

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Excel Enterprises uses a website, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices
integrated marketing communications, all these different brand contacts maintain
in design and tone.
O a. creativity
O b. consistency
O c. variety
O d. simplicity
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Previous page
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PAR
F10
F11
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F8
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1
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0
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Transcribed Image Text:Excel Enterprises uses a website, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain in design and tone. O a. creativity O b. consistency O c. variety O d. simplicity Next page Previous page PrtSc PAR F10 F11 F12 F8 8 1 8 F9 ( 9 ) 0 P Insert Delete
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