“entreprendre” means ___________________ A. To undertake B. To Make C. To create D. To understand

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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______1. “entreprendre” means ___________________
A. To undertake
B. To Make
C. To create
D. To understand
______2. Which of the following is the direct contribution of entrepreneurship to the
government?
A. Entrepreneurship provides employment which enables employees to pay
taxes
B. Entrepreneurship provides goods and services which encourages
consumers to purchase
C. Entrepreneurship adds more national income through business creation
D. Entrepreneurship address the needs and wants of the government
______3. Which of the following is the indirect effect entrepreneurship to the government?
A. Entrepreneurship provides employment which enables employees to pay
taxes
B. Entrepreneurship provides goods and services which encourages
consumers to purchase
C. Entrepreneurship adds more national income through business creation
D. Entrepreneurship address the needs and wants of the government
______4. The flexibility characteristics of entrepreneurs refers to ________________?
A. Responds to changes if deemed necessary
B. Always be prepared for the upcoming changes in the future
C. Adjust only when the changes occurred
D. All of the above
______5. This online social network allows you to brand yourself such as putting your
accomplishments and your other experiences.
A. LinkedIn
B. PartnerUp
C. The Funded
D. BIDA
______6. Famous for his Mercury Drug Story.
A. Henry Sy, Jr.
B. Socorro Ramos
C. Tony Tan Caktiong
D. Henry Sy, Sr.
______7. Which of the following is/are the roles of mentors/teachers in your pursuit of success?
A. Acts as your first customer
B. Acts as filter to your ideas and decisions
C. Acts as the motivator to do something good
D. All of the above

______8. Richard Cantillon coined the word ______________
A. Entrepreneurship
B. “entreprendre”
C. Entrepreneur
D. All of the above
______9. Which of the following is the main philosophy of Amancio Ortega?
A. Agility is the key
B. Intelligence is the key
C. Attitude is the key
D. Speed is the key
______10. Famous for his Alibaba Group.
A. Jack Ma
B. Jackie Chan
C. Kim Jack
D. Jack Minh
______11. For entrepreneur, N.O. means _______________
A. Next Option
B. Next Order
C. Next Opportunity
D. Next Outcome
______12. Which of the following is the importance of self-profiling?
A. Allows you to gather information outside
B. Can help you in developing opportunity profile for available opportunity
C. Allows you to determine your Strength and Weaknesses
D. Allows you to determine whom should you trust.
______13. In entrepreneurship, resilience refers to_______________
A. Building tenacity in every situation
B. Committing mistakes is healthy
C. Learning from mistakes is an advantage
D. Nobody’s perfect
______14. It is a myth that refers to the principle that entrepreneurs are fighters and do not
believe to surrender
A. Entrepreneurship is all about Luck
B. Entrepreneurs are innovative
C. Entrepreneurs do not quit
D. No retreat no surrender
______15. Calculated risks mean ________________
A. Knowing what is the limit of every decision
B. Studying every angle of opportunity before hopping in
C. Development of opportunity profile for a certain opportunity
D. All of the above

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