Draw the “bricks and mortar” process stages of the value chain by which hard copy books are created, produced, distributed, and sold in retail stores. How does each player in the value chain make money? (Hint: You can use the exhibits in previous chapters, such as Exhibit 1.4, to help you identify major stages in the value chain. The value chain begins with suppliers.) Draw the process stages for creating and downloading an e-book today. How does each player in this new electronic/digital value chain make money? Compare and contrast value chain design and structure in the previous two questions from customer and management viewpoints. What are the advantages and disadvantages to each value chain design? What is the role of operations in each of these value chain designs and structures?

Draw the “bricks and mortar” process stages of the value chain by which hard copy books are created, produced, distributed, and sold in retail stores. How does each player in the value chain make money? (Hint: You can use the exhibits in previous chapters, such as Exhibit 1.4, to help you identify major stages in the value chain. The value chain begins with suppliers.) Draw the process stages for creating and downloading an e-book today. How does each player in this new electronic/digital value chain make money? Compare and contrast value chain design and structure in the previous two questions from customer and management viewpoints. What are the advantages and disadvantages to each value chain design? What is the role of operations in each of these value chain designs and structures?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.2: Lowe’s Taps Technology For Retailing Edge

Problem 1C

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