Down Creek Boots (DCB) is a boot manufacturer (fictitious) that focuses on making high-quality leather work boots, with prices ranging from $200-$350. After being successful in this market for over 30 years and developing a positive brand reputation and loyal customers, DCB has decided to broaden their line to include leather hiking boots. While these share some characteristics with work boots, the design will be slightly different and different soles will be used. They are fairly confident annual demand will be between 30,000 and 40,000 pairs in the first year, and expect a 10% growth rate in sales for the next few following years. However, in their plant in Minnesota, DCB currently has little excessive capacity. Thus, to make the new boots, DCB will either need to expand their plant, or outsource production to another boot maker. If they outsource production of the boots, they will outsource production to a firm that has the manufacturing capability to produce them in the United States, such as Red Wing or Thorogood.   Once a manufacturing firm has determined capacity requirements, they then make a decision whether to produce the product itself or outsource from an outside firm. The six factors to consider when making these decisions mentioned in the textbook includes available capacity, expertise, quality considerations, the nature of demand, cost, and risks. Discuss the advantages and disadvantages of outsourcing verses producing in house in this scenario, by discussing how each of these six factors would be relevant in making this decision (make sure you discuss all six). Based on this discussion, state whether you think DCB should outsource production of the boots or not

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
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  1. Down Creek Boots (DCB) is a boot manufacturer (fictitious) that focuses on making high-quality leather work boots, with prices ranging from $200-$350. After being successful in this market for over 30 years and developing a positive brand reputation and loyal customers, DCB has decided to broaden their line to include leather hiking boots. While these share some characteristics with work boots, the design will be slightly different and different soles will be used. They are fairly confident annual demand will be between 30,000 and 40,000 pairs in the first year, and expect a 10% growth rate in sales for the next few following years. However, in their plant in Minnesota, DCB currently has little excessive capacity. Thus, to make the new boots, DCB will either need to expand their plant, or outsource production to another boot maker. If they outsource production of the boots, they will outsource production to a firm that has the manufacturing capability to produce them in the United States, such as Red Wing or Thorogood.

 

Once a manufacturing firm has determined capacity requirements, they then make a decision whether to produce the product itself or outsource from an outside firm. The six factors to consider when making these decisions mentioned in the textbook includes available capacity, expertise, quality considerations, the nature of demand, cost, and risks. Discuss the advantages and disadvantages of outsourcing verses producing in house in this scenario, by discussing how each of these six factors would be relevant in making this decision (make sure you discuss all six). Based on this discussion, state whether you think DCB should outsource production of the boots or not.  

 

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