Does the context determine what the strategising manager must do, or can the manager shape the context? Some people argue or assume that the strategy context has a dynamic all on its own, which strategists can hardly influence, and therefore that the strategy context sets strict confines on the freedom to manoeuvre. The context is not malleable and hence the motto for the strategist is ‘adapt or die’. Others believe that strategists should not be driven by the context but have a large measure of freedom to set their own course of action. Frequently it is argued that strategizing managers can, and should, create their own circumstances, instead of being enslaved by the circumstances they find. In short, the strategy context can be determined, instead of letting it determine. Discuss in the context of the Industry Dynamics versus the Industry Leadership Perspective.
Does the context determine what the strategising manager must do, or can the manager shape the context? Some people argue or assume that the strategy context has a dynamic all on its own, which strategists can hardly influence, and therefore that the strategy context sets strict confines on the freedom to manoeuvre. The context is not malleable and hence the motto for the strategist is ‘adapt or die’. Others believe that strategists should not be driven by the context but have a large measure of freedom to set their own course of action. Frequently it is argued that strategizing managers can, and should, create their own circumstances, instead of being enslaved by the circumstances they find. In short, the strategy context can be determined, instead of letting it determine. Discuss in the context of the Industry Dynamics versus the Industry Leadership Perspective.
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