Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines. Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall. Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.
Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines. Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall. Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines.
- Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall.
- Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.
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