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discuss how a company can use the internet, collaborative forecast , supply contracts and everyday low pricing to cope with the bullwhip effect

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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discuss how a company can use the internet, collaborative forecast , supply contracts and everyday low pricing to cope with the bullwhip effect

Leveraging special tenchniques in analyzing historical data to predict future trends. Forecasting covers the methods and types of forecasting and their application to case studies.

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