Create an outline for each of the following promotional strategies you plan to use as you begin your career. o Advertising: What does your resume look like? What does it say about you? Also consider what your social media profile says about you. If a prospective employer were to look at your Facebook, LinkedIn, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional? o Sales Promotion: Do the companies you want to work for offer unpaid internships? If so, how do you go about applying for them? How can you adjust your personal financial situation to take an unpaid internship if it helps to advance your career? o Personal-Selling: What will you say in an interview that will convince a prospective employer that he or she is better off with you than without you? o Public Relations: What do your colleagues think about you? Would your professors or classmates recommend you? Think about what you can do to improve or enhance others’ perceptions of you.
PROMOTING MYSELF (Chapter 8)
• Create an outline for each of the following promotional strategies you plan to use as you begin your career.
o Advertising: What does your resume look like? What does it say about you? Also consider what your social media profile says about you. If a prospective employer were to look at your Facebook, LinkedIn, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional?
o Sales Promotion: Do the companies you want to work for offer unpaid internships? If so, how do you go about applying for them? How can you adjust your personal financial situation to take an unpaid internship if it helps to advance your career?
o Personal-Selling: What will you say in an interview that will convince a prospective employer that he or she is better off with you than without you?
o Public Relations: What do your colleagues think about you? Would your professors or classmates recommend you? Think about what you can do to improve or enhance others’ perceptions of you.
DISTRIBUTION (Chapter 9)
• Write a one- to two- paragraph explanation of how you will distribute your information and qualifications.
• Your answer should include the websites or companies in which you plan to distribute your resume.
• Also include any social media platforms you plan to use as a part of your distribution strategy and how you plan to utilize them.
PRICING (Chapter 10)
• Develop a detailed list of the costs necessary to have the career you desire 10 years from now. For example, student loans, training seminars, graduate school costs, or any fixed or variable costs, etc.
• Compare these costs with the prices that organizations are paying for people with your skill set.
• Finally, determine your own personal break-even point for your salary level.
• Identify when you expect to reach the salary that you desire.
RETAILING (Chapter 11)
• Write one paragraph on how the changing retail landscape might potentially affect your career plans. Your answer should include at least two specific retail changes that could alter the way your targeted employer or industry functions in the future.
SPIN SELLING QUESTIONS (Chapter 12)
• Write one question for each component of the SPIN selling framework. Your answer should include a situation question, problem question, implication question, and need-payoff question focused on either your targeted job or graduate school program. Please also include a sentence or two for each on what you hope to find out from each specific question and how that information might benefit you.
CONTROLS (Chapter 13)
• List three specific professional objectives for yourself at each of the following key points in your career: at the one-, three-, and five-year marks after you graduate from college.
• Include your targeted industry, level of employment (manager, director, etc.), and expected salary and benefits at each year.
• Then make specific contingency plans for each time period if you have not reached the objectives listed.
• Finally, write a one-paragraph description of how potential developments in your personal life over the next five years will affect the objectives you’ve listed.
See Page 563 for example. Be sure to list the above information for the one year mark, three year mark, and five year.
RELATIONSHIP DEVELOPMENT (Chapter 14)
• Select three to five professional relationships in your life, such as a manager, professor, classmate, or group member, and then identify one or two specific actions you can take in the next three months to strengthen each of those relationships.
• Next, explain in one paragraph how you have delivered excellent customer service sometime in your life, whether it was on the job, in school, or in your personal life. This will help you articulate your customer service skills in an interview.
BRANDING (Chapter 15)
• Develop three to five specific brand-building action items for the next year.
• For each, clearly define the action you plan to take and set a deadline for taking that action.
• Finally, provide a description of what the expected outcomes will be for each brand-building action.
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