Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Industry Characteristics: (market size, growth rate, competitors, etc.)
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Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points.
Industry Characteristics: (market size, growth rate, competitors, etc.)
The Performance Sports Apparel Industry is a competitive market characterized by rapidly changing trends in both design and marketing. This industry analysis will evaluate the Performance Sports Apparel Industry through examination of key industry characteristics such as market size, growth rate, competitors, and more.
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- Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months. Expected areas to be covered in your research study are as follows: Factors that influence to make the final decision to undertake home planting. Your conclusions can be from literature and opinions that you have elicited from interviews of 5 consumers who are practicing houseplant and gardening.Subway Restaurant (Sandwiches, Cookies, Drinks and etc.) A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Next, Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. B. Elaborate what you think is the value proposition of Subway when it comes to its products or services. You may perform additional research to understand more the company but in own words is the answer. Help me understand this pls.... Satisfactory answer means a helpful rating!Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.
- Answer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…C. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?Explain the conclusions that a marketer could draw about the consumer in this given map. Prepare a SWOT analysis.
- THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).
- Do the following: 1. What is the target market of ascorbic acid vitamin C? 2. SWOT ANALYSIS of ascorbic acid vitamin CFind words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialQ3. WHAT ARE THE 4 CHARACTERISTICS OF A HIGH PERFORMANCE BUSINESS? Q4. WHAT IS MARKETING SEGMENTATION? MARKET TARGETING? MARKET DIFFERENTIATION? MARKET POSITIONING? Q5. WHAT ARE THE 4 P'S AND THE 4 CS IN DEVELOPING AN INTEGRATED MARKETING MIX?