Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below.  Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry.  Use as much space as necessary.  Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Industry Characteristics: (market size, growth rate, competitors, etc.)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below.  Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry.  Use as much space as necessary.  Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points.

Industry Characteristics: (market size, growth rate, competitors, etc.)

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Step 1 Introduction:

The Performance Sports Apparel Industry is a competitive market characterized by rapidly changing trends in both design and marketing. This industry analysis will evaluate the Performance Sports Apparel Industry through examination of key industry characteristics such as market size, growth rate, competitors, and more.

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