Case Study: Netflix is the original major streaming option for home television audiences. When it started nearly 20 years ago, Netflix was a subscription‐based DVD service that would mail DVDs straight to your home. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service, allowing viewers to watch thousands of on‐demand TV shows and movies ad‐free. Ten years later, Netflix has become one of the biggest names in entertainment, producing critically acclaimed TV shows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) and movies and hosting original comedy specials. Netflix now offers up a wide range of content across every genre you can imagine. From fullseasons of today’s hottest TV shows to classic movies, Netflix has more entertainment than you could ever possibly watch. As you watch more content, Netflix will learn about your viewing habits, offering up custom genres with colorful names like “80s action comedies” or “gory unconventional horror films for feminists.” Netflix’s algorithm is one of the smartest in the industry, so once you’ve moved past the stage where you’re just watching every big movie, take a chance on Netflix’s recommendations. Thanks to Netflix’s deal with Disney, it’s the first streaming service to find new Marvel Studios releases like Captain America: Civil War and Doctor Strange. Netflix also features an incredible amount of original standup comedy. This year alone they’ve released two specials from Dave Chappelle, along with new material from Louis C.K., Sarah Silverman, Tracy Morgan, and Norm MacDonald among dozens of other comedians. There’s no better service for standup comedy right now than Netflix. The company has also heavily invested in documentaries, most notably true‐crime thrillers Making a Murderer and The Keepers and the Academy Award‐nominated 13th. Question below: Marketing communication can be defined as the process of informing, persuading and reminding customers about a company’s product and services. Marketing communications consist of six elements. Discuss with examples, two marketing communications elements that you would recommend to a company like Netflix.
Case Study:
Netflix is the original major streaming option for home television audiences. When it started nearly
20 years ago, Netflix was a subscription‐based DVD service that would mail DVDs straight to your
home. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service,
allowing viewers to watch thousands of on‐demand TV shows and movies ad‐free. Ten years later,
Netflix has become one of the biggest names in entertainment, producing critically acclaimed TV
shows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) and
movies and hosting original comedy specials.
Netflix now offers up a wide range of content across every genre you can imagine. From fullseasons
of today’s hottest TV shows to classic movies, Netflix has more entertainment than you could ever
possibly watch.
As you watch more content, Netflix will learn about your viewing habits, offering up custom genres
with colorful names like “80s action comedies” or “gory unconventional horror films for feminists.”
Netflix’s algorithm is one of the smartest in the industry, so once you’ve moved past the stage
where you’re just watching every big movie, take a chance on Netflix’s recommendations.
Thanks to Netflix’s deal with Disney, it’s the first streaming service to find new Marvel Studios
releases like Captain America: Civil War and Doctor Strange. Netflix also features an incredible
amount of original standup comedy. This year alone they’ve released two specials from Dave
Chappelle, along with new material from Louis C.K., Sarah Silverman, Tracy Morgan, and Norm
MacDonald among dozens of other comedians. There’s no better service for standup comedy right
now than Netflix. The company has also heavily invested in documentaries, most notably true‐crime
thrillers Making a Murderer and The Keepers and the Academy Award‐nominated 13th.
Question below:
Marketing communication can be defined as the process of informing,
persuading and reminding customers about a company’s product and services.
Marketing communications consist of six elements. Discuss with examples, two
marketing communications elements that you would recommend to a company
like Netflix.
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