Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)   Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)

 

Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)

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