BMW announced the implementation of their new ‘iFactory’ strategy - A single production line can create many drive types and vehicle models because of the company’s flexible production structures. Therefore, they can quickly respond to fluctuations in demand Therefore, BMW says it is investing massively in the restructuring of competencies in the areas of quality, logistics, maintenance, E/E, e-mobility and digital planning. Accordingly, more than 50,000 BMW Group employees have already qualified themselves for use in electromobility. What will be the consequences for the employees and the threats to the company?
BMW announced the implementation of their new ‘iFactory’ strategy - A single production line can create many drive types and vehicle models because of the company’s flexible production structures. Therefore, they can quickly respond to fluctuations in demand Therefore, BMW says it is investing massively in the restructuring of competencies in the areas of quality, logistics, maintenance, E/E, e-mobility and digital planning. Accordingly, more than 50,000 BMW Group employees have already qualified themselves for use in electromobility. What will be the consequences for the employees and the threats to the company?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.4: Components Of The Supply Chain
Problem 1LO
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BMW announced the implementation of their new ‘iFactory’ strategy - A single production line can create many drive types and vehicle models because of the company’s flexible production structures. Therefore, they can quickly respond to fluctuations in demand
Therefore, BMW says it is investing massively in the restructuring of competencies in the areas of quality, logistics, maintenance, E/E, e-mobility and digital planning. Accordingly, more than 50,000 BMW Group employees have already qualified themselves for use in electromobility.
What will be the consequences for the employees and the threats to the company?
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