B&Q is a British version of Home Depot. The retailer entered the Chinese market in 1999. It has invested almost half a billion dollars in China through the building and stocking of 14 new stores. When entering the Chinese market, B&Q set as its goal to break even by 2003. In terms of goal-setting theory, reports that two stores had made a profit in 2002 would be an example of:     A. performance benchmark   B. goal milestone   C. performance feedback   D. goal adjustment   E. goal consequence

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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B&Q is a British version of Home Depot. The retailer entered the Chinese market in 1999. It has invested almost half a billion dollars in China through the building and stocking of 14 new stores. When entering the Chinese market, B&Q set as its goal to break even by 2003. In terms of goal-setting theory, reports that two stores had made a profit in 2002 would be an example of:

 

  A.

performance benchmark

  B.

goal milestone

  C.

performance feedback

  D.

goal adjustment

  E.

goal consequence

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