b. Kim’s department at a local department store has tracked the sales of a product over the last nine weeks. The demand can be seen in the table below. Period Demand 1 24 2 23 3 26 4 36 5 26 6 30 7 32 8 26 9 25 i. Forecast demand using exponential smoothing with an alpha of 0.3, and an initial forecast of 30.0 for period 2 to 9. ii. Use a 5-period moving average, forecast the demand up to period 9. iii. Using MAD, determine which forecasting technique is better.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.7: Exponential Smoothing Models
Problem 25P: The file P13_25.xlsx contains the quarterly numbers of applications for home mortgage loans at a...
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b. Kim’s department at a local department store has tracked the sales of a product over the
last nine weeks. The demand can be seen in the table below.
Period Demand
1 24
2 23
3 26
4 36
5 26
6 30
7 32
8 26
9 25
i. Forecast demand using exponential smoothing with an alpha of 0.3, and an initial
forecast of 30.0 for period 2 to 9.
ii. Use a 5-period moving average, forecast the demand up to period 9.
iii. Using MAD, determine which forecasting technique is better.

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