Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?
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- Recently, Domex, a Hindustan Unilever brand, has launched a new ad campaign across print, digital and other media, at least some of which explicitly compares itself to Reckitt Benckiser’s toilet cleaner brand ‘Harpic'. Comment with relevant case laws whether such kind of comparative advertisement is allowed or not?5 Develop a “Code of Business Practices” for a new online vitamin store. Does your code address ad- vertising? Privacy? Use by children? Why is self- regulation important?Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement
- Answer all three sub part questions. Hershey chocolate milk Hershey Foods Corporation is making an unusual move in using national TV advertising for its chocolate milk, a product that historically has not received much ad support. The national TV commercial, which first aired in June 1983, was shot in 12 weeks in London by Clearwater Productions. Doyle Dane Bernbach 192 This book is licensed under a Creative Commons Attribution 3.0 License (DDB) in New York developed the commercial, which has been shown nationally on a children's network and in the early fringe time period. "The commercial's creative; it's aggressive. It breaks one cardinal rule by not mentioning this new product until 75 per cent into the commercial. But the commercial works. We think its unique", says Bob Jeffery, DDB VP account supervisor. He admits that the Hershey packaging also has had an important consumer impact. "The carton practically screams chocolate." According to Hershey sales figures, Hershey chocolate…No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?Please explain in detail:- Coca-Cola is replacing its front-of-pack logo packaging with a series ofresolutions representing hope and optimism for 2021 as part of its ‘Open toBetter’ campaign in the UK. (Source: beveragedaily.com, 2021) c) Is labelling similar with packaging? What are the purposes of labelling?
- 1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Which of the following statements best represents a company practising societal marketing ? Question 18 options: 1) The company has started introducing a new and convenient packaging for customers. 2) The company has decided to use only recycled paper in their packaging 3) The company decided to add more new features to their product to beat competition. 4) The company decided to sell the old models at the lowest price to clear stocks.A position by paper about this topic "COVID-19 Vaccination"