Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux
Q: discuss the importance of creating memorable and impactful marketing messages.
A: Communications and media used by organizations to sway others are considered marketing messaging.…
Q: In job order costing systems, costs are accumulated and assigned to: a) Departments b) Products or…
A: Job order costing is a method used by companies to track the costs associated with producing unique,…
Q: Please help with implementations 5.1 step by step procedure of how to implement the recommended…
A: Hurricane Sandy, a record-breaking storm in 2012, crippled the northeastern United States. Verizon,…
Q: David E. Ross, his two brothers, and their families operated and owned the entire stock of five…
A: About Business -An organization is a type of concept that usually engages in factors like -…
Q: Suppose that the base market is 300,00 and the reach of activity 1 is 50,000; reach of activity 2 is…
A: Given:Base market Reach of activity Reach of activity Reach of activity Overlap of reach.It is…
Q: Concept testing is an important step in the new- product development process. Outline the concept…
A: About new product development process concept -The new product development process refers to the…
Q: Pizza Hut wants an indication of the direction an outlet located in Santa Clara is taking in terms…
A: Outlet refers to the shop that sells a particular type of goods and services to its customers. For…
Q: All sales over $10,000 must be approved by the sales manager by initialing the customer’s order. 1.…
A: Internal controls are vital mechanisms within organizations to ensure the integrity, reliability,…
Q: Nick owns a single-family home, which he rents out for $1,600 per month. According to the IRS, over…
A: The question is asking about the depreciation period for a rental property according to the Internal…
Q: Why is localisation important when considering entry into market for company expansion?
A: Why is localization important when considering entry into market for company expansion? Because of…
Q: xplain the basic principles of database marketing and data fusion techniques.
A: About Data Fusion concept:-Data fusion refers to the process of combining data from multiple sources…
Q: Discuss the factors that organizations consider when developing promotional strategies.
A: Promotion strategy in marketing are critical to the success of any marketing campaign , as they have…
Q: How does market segmentation contribute to effective marketing strategies?
A: Market segmentation aims to divide the bigger market into more manageable segments. These groups…
Q: Discuss the role of advertising in promotional management
A: Advertising is a kind of communication that aims to persuade a group of people (such viewers,…
Q: What is the role of promotion as a marketing function?
A: Promotion refers to the important part of marketing mix that aims to aware, attract and encourage…
Q: Answer the following questions: 1. Identify Porter's Five Forces. 2. Apply Porter's Five Forces…
A: Porters five forces are important from the business point of view.It has lot of scope for analyzing…
Q: Which element of the promotional mix is based on personal, paid communication between people?…
A: The element of the promotional mix that is based on personal, paid communication between people is…
Q: With which of the following is information management strategy not concerned? Role and structure of…
A: Information management (IM) is all about handling information effectively. It involves the entire…
Q: This new form of crime busting or cyber sleuthing focuses on evidence that is taken. from an…
A: Computer networks serve as interconnected systems that facilitate the sharing of resources and…
Q: Case Study: Online Electronics Retailer ABC Electronics is an online retailer known for its wide…
A: Marketing strategy is the aspect that deals with the formulation of promotional and selling…
Q: What features of the digital marketing textbook website do you use? Tick all that apply. Blog Case…
A: Note: The answer has been framed in a generalized manner.Digital marketing is similar to developing…
Q: Discuss the objectives of promotional management in achieving marketing goals.
A: The essence of promotional management stands to aid in achieving marketing goals through effective…
Q: if a furniture company from romania wanted to choose direct export as an entry strategy for the…
A: International marketing is the dynamic coordination of international nature strategy objectives and…
Q: Please help me with the Alternative Solutions 3.1 options available 3.2 Advantages and disadvantages…
A: In the face of a natural disaster, reliable communication infrastructure becomes a lifeline. When…
Q: Develop a background for James Shoe Emporium. Describe the following: location of thecompany –…
A: Let's delve into the world of James Shoe Emporium:Location:Country: The emporium is situated in the…
Q: How would the marketing dashboard differ between a business-to-business company marketing computer…
A: About the marketing dashboard concept -A marketing dashboard is a visual tool used to track and…
Q: How much influence does culture have on consumer behavior? Provide at least two examples of factors…
A: Note: The answer has been framed in a generalized manner.The creative process of developing…
Q: As social selling is the practice of using social networking platforms to find, connect with,…
A: Social selling, when leveraging social networking platforms to engage with sales prospects, can be…
Q: You can be fired for what appears on your social media accounts. O True O False
A: Social media accounts are online platforms for sharing content and connecting with others. Examples…
Q: Direct Marketing is an interactive system that uses one or more promotion media to effect a…
A: This report outlines a comprehensive direct marketing plan to increase sales for a company offering…
Q: can you help me what to write on this column on page 4?remain box can u fill please
A: Find the given details below:
Q: How can managers balance the need for flexibility and adaptability in strategic planning with the…
A: Strategic planning is essential for effective management enabling organizations to set goals…
Q: the challenges associated with measuring and assessing marketing effectiveness.
A: Marketing effectiveness is just a measure of how well a business meets its marketing objectives.…
Q: How can advertising strategy be adapted for different stages of the product life cycle?
A: Strategy involves informative ads targeting early adopters highlighting unique features and creating…
Q: 3: Transportation VAM | Problem A A fruit juice manufacturer has recently begun negotiations with…
A: Find the given details below:Note that, the given format is irrelevant to the actual answer so we…
Q: Consider a group of potash producers in Western Canada. Is it beneficial to them if they compete in…
A: Navigating the potash industry in Western Canada requires a delicate balance between competition and…
Q: Direct Marketing is an interactive system that uses one or more promotion media to effect a…
A: Executive Summary:This report outlines a detailed, year-long direct marketing plan to significantly…
Q: why choose a standardized "core" product positionning rather than a modular product positionning for…
A: This is a paper discussing the advantages of standardized "core" product positioning over modular…
Q: How does WhyFarm by Alpha Sennon make revenue to continue functioning? How many sources are there…
A: WhyFarm, founded by Alpha Sennon, has the cause of making the idea of farming differently. It tries…
Q: Marketing Options and Price Sensitivity The online market for travel services will reach $63…
A: "Since you have posted a question with multiple sub-parts we will provide the solution only to the…
Q: If an international company sells its different product lines through the website of company, which…
A: About the marketing research concept -Marketing research refers to the methodical process of…
Q: The pain reliever medicine, Analgesia-T manufactured by CPC Company is a well-known analgesic that…
A: About Corporate Social Responsibility (CSR) Definition -The term seen as "corporate social…
Q: What are some important future trends in the healthcare industry?
A: The objective of this question is to identify and discuss some of the key future trends that are…
Q: Discuss the role of public relations in shaping public policy and influencing public opinion.
A: Public relations (PR) is the process by which organizations spread messages to build positive…
Q: “People often buy products not for what they do but for what they mean.” From consumers’ standpoint,…
A: About "Consumers" concept -The term" consumers" refers to individuals or realities that buy goods or…
Q: Would working for Barcelona owner Andy Pforzheimer be difficult? Why or why not? Would his…
A: Working for Andy Pforzheimer, the co-founder of Barteca Restaurant Group, which oversees the…
Q: complain of a lit thing-I will come." ✓ 1. At the time of this narrative, the author is a boy. 2.…
A: The passage is from A Son of the Middle Border by Hamlin Garland recounting his childhood on a…
Q: A company uses patient DNA for research without the patient's knowledge or consent. Identify the…
A: Healthcare research plays a vital role in advancing medical knowledge and improving patient…
Q: Reading: "This is Water" by David Foster Wallace 8 pages long Believe it or not, "This is Water"…
A: David Foster Wallace's commencement speech titled "This is Water," delivered at Kenyon College, has…
Q: Think about something you brought last week or last month. In not less than five sentences explain…
A: Marketing strategy is the aspect that deals with the formulation of promotional and selling…
Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY.
Lipton
Sunsilk
Surf Excel
Axe
Blue Band
Vaseline
Close Up
Knorr
Pears
Walls
Pepsodent
Wheel
Brook Bond
Rexona
Clear
Lux
Step by step
Solved in 3 steps
- Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?Describe the four strategiesfor extending a product’slifecycle and why certainproducts may be eliminatedWhat are the strengths and limitations of co- or sub-branding (in moving the Marriott brand vertically upward and downward in terms of price and quality)?
- Provide 5 Reasons for choosing the fire or houseowner takaful product.What is meant by the disposition of productsand product packaging, and why does it interestgovernmental regulatory agencies and marketers?A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.